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Lancome’s choice of Lupita as its new face breaks the mold in the cosmetics industry – Tola Adenle

June 26, 2014

Arts & Culture

Since her nomination and eventual winning of the Oscar for her role in Twelve Years a Slave, the face and form of Kenyan-born Lupita Nyong’o have been splashed across the globe in many magazines and on television screens for her beauty, poise and grace.

Nothing though affirms her beauty – for those to whom such things matter – than her recent choice as the “face” of Lancome cosmetics brand.

The most surprising of Lupita choice of Lupita representing  such a big beauty company is her very low afro cut very low at the sides almost like a boy’s haircut, and this is more so for Western women and in the USA where whites have a big “hair issue” for which the table got turned and African-American women became the ones with “hair issues”; in White people’s hierarchy of women’s beauty, a blonde – no matter her non-hair looks, is always more beautiful than a brunette, a red-head, or a brown hair; talk of hair angst!

Not long ago, a Grade School kid was expelled from her school in good old USA because she wore her hair as dada (dreadlocks).

https://emotanafricana.com/2013/09/06/white-americas-obsession-with-hair-issues-angst-outflow-cut-off-your-dada-elementary-school-tells-little-girl-tola-adenle/

 

DADA

 

lupita-nyongo-6businessinsider.com

 

It is now well-known within the cosmetics industry in the States that African-American women spend more money on the average than White-American just as Mexicans and Indians spend more on skin bleaching products perhaps more than any/other groups in the world.

But why Lupita with her low afro?  Why not another Halle Berry (Revlon since 2003), Beyonce (Loreal since 2004), Queen Latifah with Cover Girl, Rihana (Riri) for Mac and a few others but much earlier in 1970 had been Naomi Sims, that African-American beautiful model with the East African look who signed for Revlon as its first African American advertising face.

And then in 1992 was the very first black young woman, Lana Ogilvie, a Canadian, to sign an EXCLUSIVE contract with Cover Girl.

None of these young women before Lupita ever wore a short afro; Halle wears very low cut straight hair.

What would be interesting and a step forward is to find other Lupitas getting high-profile ad representations.

 

 

RiRi-hearts-MAC_Rihanna-MAC_beauty-shot

clutchmagonline.com

 

 

THURSDAY, JUNE 26, 2014.  6:10 a.m. [GMT]

 

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2 Comments on “Lancome’s choice of Lupita as its new face breaks the mold in the cosmetics industry – Tola Adenle”

  1. emotan77 Says:

    FROM MY MAIL BOX:

    Our idea of beauty has gone totally WENA…..Western European and North American and only the Chinese will change that …IN THE LONG RUN.

    The emergence of Lupita and Lancôme is very COOL but I am waiting and hoping and praying that THE WOMEN OF AFRICA WILL FREE THEMSELVES FROM THE TRESS ENVY AND TRESS STRESS OF WIGS, WEAVE-ONs, DREADS, BURNING, CONING AND ALL THAT EFFORT TO CARICATURE CAUCASIAN STRAIGHT LONG HAIR.

    In fact there have been times I wished some dermatologist or scientist will succeed with GENETICALLY-MANIPULATED FOLLICLES (GMF) TO GIVE THE AFRICAN WOMAN … MORE MANAGEABLE HAIR (no euphemisms, plse!).

    Ever since Lupita emerged,twelve years ago,I have been hoping and praying SHE WILL NOT BE DROPPED BY WENA OR CAVE IN TO THE CARICATURE OF BLONDIST AFRICAN WOMEN. tao

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    • emotan77 Says:

      Dear Tao,

      Thanks for this.

      I appreciate your always resolutely fighting the onslaught of white culture on the African culture, especially on African women although it seems a losing battle. The Lupitas among us are few.

      The dominant culture in the world is the white race, a situation definitely brought about by economic and military conquest and power. The Asians have been so socked in that natural slanting eyes seem now only for those who cannot afford it; ditto flat nose and black hair seems not far behind.

      ‘Convenience’ is the word. This blogger has gone the whole gamut and, especially going to college in the early 70s in the States was ALMOST enough to make me a life-long afro wearer but after several ‘styles’: afro, permed cut very low, my own hair permed and worn long, wigs, I finally settled on a mixture: I wear low afro ALSO wigs at other times.

      I’ve noticed that my girls are charting their own Hair Routes: one wears dreds, another low-cut afro, another low-cut perm and yet another has her virgin afro hair grown long and self woven before work; they are all top professionals. They all choose what is most convenient while looking really great! Oh, yes, and they all live and work outside Nigeria.

      My regards,
      TOLA.

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      Reply

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